Michael Botticelli is an American public official who served as the head of the national drug control policy under Barack Obama. He himself struggled with alcohol and drug addiction in his life giving him a different perspective than most of his colleagues. He gives his talk about addiction near the 2016 election which is also near the time he would and the Obama administration would be removed from office. His audience is the general public as well as public officials in positions of power. His entire talk is about how we need to treat addiction like a disease because it is the only way to fight it. The beginning of his speech has an informative tone when he is giving the audience the statistics surrounding addiction but this changes when he moves to a pleading tone, asking for a change in how we treat addiction