TEDx has many different elements in order to draw in more traffic to their website. When you open the website you can tell that the focus is on the content not the potential money to be made because the first thing you notice is the recent videos that have been posted. The tabs on the top of the website provide an easy way to learn about the website. TED also has a twitter page that shows people the newest videos that have been published on the TEDx page. TEDx also utilizes an Instagram page that Gives brief summaries of of Stories and ideas that further increases the publicity that TED receives which in turn helps their website.